Self-Assessment Workbook

Before You Pitch,
Know Where You Stand

The 36-Point Founder Self-Assessment
Based on the Investor Readiness Audit™ framework

A self-guided workbook that walks you through the same 36 dimensions investors judge you on. Score yourself honestly, work the gaps, then re-score — on your own time, at your own pace.

Get the Workbook
$197One-time · 2 PDF workbooks
Founder Self-Assessment Workbook — Before You Pitch, Know Where You Stand
How It Works

Three Steps
Full Honesty Required

No login, no live session. Two PDF workbooks (fillable and printable) and 90 to 120 focused minutes.

STEP 01

Pre-Score

Rate yourself 1–5 on all 36 dimensions, honestly, before you touch anything. This is your baseline.

STEP 02

Work the Problem

Every low score comes with prompts to help you see exactly what's missing and what to fix first.

STEP 03

Re-Score

Score yourself again after doing the work. See where you moved — and where you still have real gaps.

What It Covers

All 36 Points
Same Framework Investors Use

The same three pillars and the same 36 dimensions behind the Investor Readiness Audit™ — here, you're the one scoring them.

3Cs™, Business & Capital Raise Strategy
12 dimensions
01 Compelling Case for Customers™
02 Competitive Moat
03 GTM Strategy
04 Ability to Scale
05 Funding Amount
06 Next Round Milestones
07 Runway to Follow-on
08 Valuation Step-Up
09 Strategy Consistency
10 Unit Economics
11 Direct/Indirect Customer
12 Business Case Made
Strategic Financial Forecasting Model
12 dimensions
13 Ease of Use
14 Inputs/Calcs/Reports Structure
15 Structure Consistency
16 Array Coding
17 Real vs Nominal
18 Choke Points
19 Bottom-Up Dynamic
20 Error Checking
21 Monthly 5-7yr Projections
22 GAAP/IFRS
23 Detail Level by Round
24 All Reports & Metrics
Pitch Deck
12 dimensions
25 Required Slides
26 No Extraneous Slides
27 Fast Capture Under 8 Sec
28 Optimum Detail
29 Consistent Story
30 Best Slide Order
31 Overwhelming 3Cs
32 Why Must Buy
33 Clear GTM
34 Case for Scale
35 Meets Investor Requirements
36 Triad Consistency
Get the Workbook

One Price
Instant Access

Founder Self-Assessment
The 36-Point Founder Self-Assessment: two PDF workbooks, fillable and printable
$197
All 36 dimensions, Pre-Score / Work the Problem / Re-Score
Based on the Investor Readiness Audit™ framework
Delivered instantly after payment: a fillable PDF workbook and a printable PDF workbook
Get the Workbook — $197
Ready to See Where You Stand?

Stop Pitching Blind

36 questions. Honest answers. A clear picture of what to fix before an investor finds it first.

Get the Workbook

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