In the last post, we covered raising cash by selling common stock to friends and family (F&F). This week, we’ll cover raising early-stage...

In the last month, we’ve had three founders come to us with questions and problems related to raising money for their early stage...

We’re moving back to raising capital this week and dealing with getting the dreaded “No” from investors. Anyone who’s raised money has...

This week, we’re going to cover a fatal mistake that regularly catches founders and CEOs by surprise and takes ongoing commitment to keep...

Last week, we covered potential fatal errors related to funding and valuation. This week, we’ll continue our discussion and address the...

Founders and CEOs who haven’t participated directly in multiple start-ups—most readers of this article—frequently make errors early in...

If you haven’t already, please read our article from last week about Revealed Preferences (RPs) and how they can affect your sales...

In our last article, we discussed competition and different types of substitute products. This week we’ll cover Revealed Preferences...

In our last article, we looked into sizing the market and the distinctions between TAM, SAM, and SOM. This week we will dive into one of...

Last article, we reviewed scaling your revenues without commensurate increases in marketing costs. This week we’ll get into market sizing...